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Finding and Maximizing Testimonials

By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for...

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How to Deal with a Shrinking Marketing Budget

By Warren Lutz – Contributing Writer Your marketing strategy is obviously impacted by how much you can spend. But that’s no reason to throw your hands up in the air when your budget is cut. Here are a...

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Four Important Questions to Ask Your Sales Team

By Warren Lutz – Contributing Writer Quite the head scratcher: What to make of the relationship between marketers and sales reps? They have the same ultimate goal, and both could learn a ton from each...

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Project Management: What to Do When You’re Falling Behind

By Warren Lutz – Contributing Writer   Tasks are piling up faster than you can tackle them. One person after another is coming to you with questions and requests for help. Open spots on your calendar...

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Book Review – How To Shoot Video That Doesn’t Suck

Reviewed by Karen deVries, ETMG Writer and Blogger Bad video, even mediocre video, gets turned off. Good video is a powerful communications tool. Marketers interested in methods to make sure their...

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Tradeshows and T-shirts – 50 Shades of Gray

Our project managers and production artists field a lot of questions regarding printing and giveaways. Here are some recent questions we’ve received about ordering t-shirts for tradeshows and events...

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"Are We Done Yet?"– 4 Reasons Why Product Photoshoots Take Time

by Warren Lutz – Contributing Writer   With all the advancements in photo technology in recent years, one might think that getting high-quality product shots would be a breeze. After all, your product...

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Creating Infographics: 5 Things to Know

by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they...

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Book Review – Making Rain with Events

Reviewed by Lori Maupas, ETMG Writer and Blogger Event marketing is no longer a standalone activity based solely on logistics, but a complex, multifaceted marketing endeavor. Engagement with attendees...

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3 Ways to Give Back Through Marketing

  The United States has been the world’s leading economy for a long time. It also leads the world in terms of giving, whether that comes in the form of charitable donations, philanthropy, or more...

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