Finding and Maximizing Testimonials
By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for...
View ArticleHow to Deal with a Shrinking Marketing Budget
By Warren Lutz – Contributing Writer Your marketing strategy is obviously impacted by how much you can spend. But that’s no reason to throw your hands up in the air when your budget is cut. Here are a...
View ArticleFour Important Questions to Ask Your Sales Team
By Warren Lutz – Contributing Writer Quite the head scratcher: What to make of the relationship between marketers and sales reps? They have the same ultimate goal, and both could learn a ton from each...
View ArticleProject Management: What to Do When You’re Falling Behind
By Warren Lutz – Contributing Writer Tasks are piling up faster than you can tackle them. One person after another is coming to you with questions and requests for help. Open spots on your calendar...
View ArticleBook Review – How To Shoot Video That Doesn’t Suck
Reviewed by Karen deVries, ETMG Writer and Blogger Bad video, even mediocre video, gets turned off. Good video is a powerful communications tool. Marketers interested in methods to make sure their...
View ArticleTradeshows and T-shirts – 50 Shades of Gray
Our project managers and production artists field a lot of questions regarding printing and giveaways. Here are some recent questions we’ve received about ordering t-shirts for tradeshows and events...
View Article"Are We Done Yet?"– 4 Reasons Why Product Photoshoots Take Time
by Warren Lutz – Contributing Writer With all the advancements in photo technology in recent years, one might think that getting high-quality product shots would be a breeze. After all, your product...
View ArticleCreating Infographics: 5 Things to Know
by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they...
View ArticleBook Review – Making Rain with Events
Reviewed by Lori Maupas, ETMG Writer and Blogger Event marketing is no longer a standalone activity based solely on logistics, but a complex, multifaceted marketing endeavor. Engagement with attendees...
View Article3 Ways to Give Back Through Marketing
The United States has been the world’s leading economy for a long time. It also leads the world in terms of giving, whether that comes in the form of charitable donations, philanthropy, or more...
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